Focus Group Feedback

I set up a focus group on Facebook and invited 11 friends to join who I knew liked alternative rock music and photography. 


I asked them what they liked and didn't like about Clash magazine and Kerrang! magazine.


Feedback for Clash: 

Feedback for Kerrang!:

From Clash magazine I can deduce that the bold title is liked and I should aim to include a clear, bold title on my own magazine. The cover photograph for the splash is also liked, however the muted colour isn't. 

From Kerrang! magazine I can deduce that the bold font and colours are liked, however the magazine cover is too busy and the title not legible. 

I was originally planning on having a cover more similar to Clash magazine than that of Kerrang!. I can still use the 'hipster' photography style, however, I'm not going to desaturate the colour, at least not a lot. I've also found that the style of Clash is preferred by girls rather than boys. In this sense, my magazine is going to have a more female-oriented audience, with fashion and photography. 

However, my focus group obviously prefer the bands featured in Kerrang! magazine. As a result, I would like my magazine to have a similar style and layout to Clash magazine (minus the muted colour), with photography and fashion, but with the music featured in Kerrang!.